News & Events 'I Am Cam, I Am' - A New Short Film! We are delighted to share a film all about alopecia, featuring a family who we met at our Kingswood activity camp event last year. ‘I Am Cam, I Am’ is a short film about 10-year-old Cameron who has alopecia totalis. In the film, Cameron talks about her experience with alopecia and shows us that her hair loss won’t stop her from enjoying everything life has to offer. Dad Alex, Mum Victoria, and sister Soraya all share their thoughts and feelings too, making this a brilliant reflection of a family’s journey with alopecia. Cameron has dreams to be a West End musical star, and we have no doubt that we’ll see her on the stage in the future! As Cameron says in the film, ‘Don’t be anything less than everything you can be’. The film is written and directed by Sian Reeves.