Support & Advice Videos Is it normal to have a sore scalp? In this week's video, Amy answers a common question asked by those with alopecia areata: is it normal for my scalp to feel sore?This video will cover: Normal to feel tenderness Possible feelings of itchiness Ways to ease the feeling of discomfort Video project funded for by the British Association of Dermatologists (B.A.D) 2015.