Discover a whole world of wigs at our Alternative Look Salon. We are part of the Daxbourne International group who have 10 salons across the UK. The other salons in our group are:
Hairplus: Leeds
Salon Maier : Manchester
Natural Image: Newcastle
Natural Image at House of Fraser Birmingham
Natural Image at House of Fraser Exeter
Salon Wills: Cardiff
Millers: Sheffield
Hothair: Tyne & Wear
Hothair: Selfridges London

All our Salons have a huge variety of Wigs, pieces and headwear styles as well as friendly, expert staff . You'll leave feeling pampered and looking beautiful.

Services Provided :
Approved NHS suppliers
Private fitting rooms
Hospital and in-store appointments available on request
No appointment necessary in-store
Fully trained & experienced hairdressers & wig consultants
Bespoke / custom wigs available
Customisation, revamp & fitting service* (fee applies to wigs not purchased within the store)
Up-do + styling for prom/party/bridal/drag etc


Telephone: 01253622270

Email: [email protected] 

Opening Times: Monday - Friday: 9.30- 5.00 Saturday: 9.00 to 4.30 Sunday & Bank Holidays: Closed

171a Church Street

 Discount available to Alopecia UK VIP Cardholders: 


Good to know:

  • Private consultation room available
  • Home visits offered
  • NHS registered supplier 

Products and services: 

  • Wigs, hairpieces and hair systems
  • Headwear
  • Wig care products and accessories 
  • Wig styling products


  • Hairware
  • Natural Image
  • Raquel Welch
  • Rene of Paris
  • Gabor
  • Inspired by Natural Image
  • Noriko
  • Amore
  • Hairdo
  • Him by Hairuwear
  • Kidz by Hairdo
  • Natural Collection
  • Paula Young
  • Jacqueline Collection

Alopecia UK Disclaimer
All services have paid to be included in the Alopecia UK Service Directory.  This payment covers the costs of maintaining the directory and supports the work of Alopecia UK.  Whilst Alopecia UK takes care to ensure the accuracy of the information we can not accept liability for any inaccuracies. Further, Alopecia UK provides this information as a resource only and does not in any way endorse the products or services being offered.