News & Events News International Alopecia Day 2018 Friday 27th July 2018 Every year the first Saturday in August is proclaimed 'International Alopecia Day'. Saturday 4th August is 2018's date for raising some awareness worldwide! The annual awareness day is the brainchild of a lady from San Diego, USA named Mary Marshall. We had the pleasure of meeting Mary at our Big Weekend event in Birmingham last year, where she spoke of her international awareness campaign. Her idea is a simple one; people with alopecia from all over the world share a photo of themselves on the same day. Any photos emailed to Mary are included in her International Alopecia Day (IAD) YouTube video. Alopecia UK has supported Mary's awareness initiative for a number of years now and we're always happy to share your photos from our own Facebook, Twitter and Instagram accounts on the day. If you're happy to get involved, please feel free to share your photos on Alopecia UK's social media. You don't have to be in Mary's video be part of IAD but if you DO want to be in the annual YouTube video, here are some important instructions provided by Mary: 1. Take your photos ON International Alopecia Day. This is meant to be a snapshot of people with alopecia around the world on ONE day. 2. Please don't send professional "studio" portraits of photos that you've posted on your Facebook page before IAD. Ideally, all photos for the IAD video should be taken on International Alopecia Day, and be natural and spontaneous-looking. 3. You can be in a wig, bald, with patches or lots of hair, or in a hat or scarf. THIS IS ALL OF US, AS WE ARE! It's your choice. 4. You can include any friends and family who don't have alopecia in your photo. 5. If you have a group event, make sure that everyone in your IAD photo understands it will be in a public YouTube video and that they agree to that. 6. It's great if you make and hold a SIGN saying where you live - and, you can write the sign in your language. Posting in front of a local LANDMARK or scene adds to the international theme. 7. If you make a sign that includes the name of the holiday, please make sure you use the official name: “International Alopecia Day”, and NOT “Alopecia Awareness Day” or other variants. We're trying to raise awareness by having this annual event become newsworthy, so the name needs to be consistent. 8. Send only ONE photo per person or family - your best and favourite. There are too many submissions to include more than one per person. But, if you're having a group event and need more than one photo to show everyone, you can send more than one. Can't decide which photo to send? You can make a collage in one image to include multiple photos. BUT, remember that your photo will look smaller in the finished video if they're part of a collage. 9. TO GUARANTEE THAT YOUR PHOTO TAKEN ON 4th AUGUST IS IN THIS YEAR’S YOUTUBE IAD VIDEO, YOU MUST SEND IT TO: [email protected]. Many people like to share their IAD photos on Facebook alopecia groups, including the International Alopecia Day Group, but unless it’s ALSO emailed to the official address, it won't be included. And, emailing the photos to me is how I can be sure I have your permission to put it in the video. Please don't send me a photo by private message on Facebook, I might miss it. 10. Please give me your location in the email you send with the photo so that I can put it in the correct place in the video. I'm not grouping the photos by city - I just need your country and regional location. For example, if you're in the UK, I need your county. I will reply to all emails (it may take a little time) and this will be your confirmation that your photo was received. The deadline to submit photos is 20th August 2018. The finished video will be online early in September. Last year we had 170 participants from 38 countries. LET'S MAKE THIS YEAR EVEN BIGGER!